Bob signs a new television commercial for Nutricap, the flagship product of Laboratoires Nutrisanté.
Client
Laboratoires Nutrisanté
Industry
Supplements and Beauty Products
Know-how
Advertising
The Mandate
What you need to know
As part of our ongoing collaboration with Laboratoires Nutrisanté, we envisioned a province-wide TV commercial. The goal? To speak to 25–35-year-olds and reinforce Nutricap’s position as the #1 product in Quebec in the natural hair care segment.
With this commercial, we wanted to highlight Nutricap Hair & Nail Growth and remind everyone that the brand remains a go-to reference for supporting hair health and strengthening nails. Our mission was to create something inspiring, authentic and close to consumers—showcasing not only the product’s effectiveness but also its positive impact on daily confidence and well-being.
Solution
What We Did
To meet this need, we developed a simple and authentic concept, centred on a woman’s inner strength through realistic everyday scenes. In 15 seconds, we show how healthy hair can fuel confidence and self-assurance, becoming an integral part of self-esteem.
We chose a female voiceover—calm, warm and enveloping—that perfectly complements the atmosphere of the commercial. The result: a clear, human and inspiring message.
