Nutrilait
A sponsorship that scored big
Client
Saputo
Industry
Food
Know-how
Advertising
Events
Shopper marketing
Mandate
We were asked to develop a promising sponsorship that would be deployed over several years, rallying fans around the unique partnership between Nutrilait and the Montreal Impact. Our idea? We transposed Nutrilait’s positioning onto the Impact with a theme specific to our sponsorship, “Real milk for real life with the Impact,” featuring scenes from the real lives of players. Posters, banners, contests… the campaign scored big.
