Les Producteurs de lait du Québec

In order to engage with fans of organic products and allow them to better understand the organic approach used by dairy farmers, the “Tournée Lait’vènement bio” (organic milk tour) visited five markets across Quebec this summer. Launched at the Jean Talon Market, and showcasing partner businesses, the activation was developed to be instructive and stimulating, with visuals designed to illustrate the daily lives of dairy farmers while highlighting the importance of healthy soils and ecosystems. In a friendly atmosphere, the booth welcomed the public to talk directly with a farmer, allowing them to leave with a new perspective, a compost bag and the chance to win a “totally organic” weekend.