2019 BUYING SHOW
Client
RONA
Industry
Retail
Know-how
Events
Challenge
What you should know
Create an environment favourable to interactions and sales for RONA and Ace Canada affiliated dealers as well as for participating exhibitors, in an area measuring more than 180,000 square feet.
Solution
What we did
In order to guide dealers through the open floor plan at the Palais des Congrès, Bob focused on creating powerful, customized visual communication. As well, islands and spaces conducive to networking were created throughout the various sections of the Buying Show, in order to promote natural discussions and consultations between visitors and specialists. This strategy allowed us to show that Lowe’s is a true ally for dealers, bolstering their position as a “partner in your success.”
Bob also organized three Buying Show events: the VIP networking night and the Gala evening. As well, this year the agency proposed offering recognition awards to Buying Show participants in order to increase their sense of belonging with the brand.
Result
What we accomplished
In total, more than 3,800 visitors from across Canada attended this three-day event that featured business conferences, encounters and opportunities.
