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2019 BUYING SHOW - RONA

2019 BUYING SHOW

RONA

Client

RONA

Industry

Retail

Know-how

Experiential

Challenge

What you should know

Create an environment favourable to interactions and sales for RONA and Ace Canada affiliated dealers as well as for participating exhibitors, in an area measuring more than 180,000 square feet.

Solution

What we did

In order to guide dealers through the open floor plan at the Palais des Congrès, Bob focused on creating powerful, customized visual communication. As well, islands and spaces conducive to networking were created throughout the various sections of the Buying Show, in order to promote natural discussions and consultations between visitors and specialists. This strategy allowed us to show that Lowe’s is a true ally for dealers, bolstering their position as a “partner in your success.”

Bob also organized three Buying Show events: the VIP networking night and the Gala evening. As well, this year the agency proposed offering recognition awards to Buying Show participants in order to increase their sense of belonging with the brand.

Result

What we accomplished

In total, more than 3,800 visitors from across Canada attended this three-day event that featured business conferences, encounters and opportunities.