Saputo
Promoting a classic favourite
Client
Saputo
Industry
Food/Retail
Know-how
Advertising
Shopper marketing
Mandate
Who better than Saputo to make National Grilled Cheese Sandwich Day their own? To help them accomplish this delicious goal, we united several Saputo cheese brands in a massive shopper campaign and promoted them as being the best cheeses for the beloved grilled cheese sandwich. Our campaign targeted both consumers and restaurant owners, resulting in a number of mouth-watering recipes.
