Saputo
Promoting a classic favourite
Client
Saputo
Industry
Food/Retail
Know-how
Advertising
Mandate
Who better than Saputo to make National Grilled Cheese Sandwich Day their own? To help them accomplish this delicious goal, we united several Saputo cheese brands in a massive shopper campaign and promoted them as being the best cheeses for the beloved grilled cheese sandwich. Our campaign targeted both consumers and restaurant owners, resulting in a number of mouth-watering recipes.
