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Sésame - Building a better brand image

Sésame

Building a better brand image

Client

Sésame Group

Industry

Food

Know-how

Advertising

Mandate

Our objective was to increase awareness of Sésame and drive traffic to their restaurants. We tackled the project head on by developing a compelling new image that conveys the brand’s global offer: authentic, affordable, impeccably fresh Asian cuisine, served in a vibrant setting. How could anyone resist?