Internal communications: Doing more and doing it better

Think and act like a brand

Although activities are once again taking place in person, there are nonetheless many opportunities for you to highlight important moments and deliver key messages. In doing so, you increase your wins across the board by:

• democratizing accessibility to your content by providing it to everyone simultaneously
• celebrating your achievements
• reducing distance between employees (especially if they work remotely)

In this way, you can behave like a brand that uses different channels and multiple contact points to increase your reputation and better position your company. Even if fewer employees work at the office now, this is a great way to support relationships between team members, whether in person, online, or in any other capacity. It’s also a key opportunity to foster your company culture.

Do we want to update this part, since we’re no longer really speaking about the context of COVID now?

Multiplying the effects

Along with strengthening your employer brand, you’ll also benefit by:

• promoting proximity with executives through remote interactions; a CEO can now speak simultaneously to their 50,000 employees who are working from home
• humanizing senior management; employees can get to know them from a new perspective, such as through a presenter/facilitator
• increasing the frequency of internal communications; interacting with employees inevitably reinforces their sense of belonging
• sharing and broadcasting a common message; this ensures everyone receives the same message at the same time
• prolonging contact moments though repeat broadcasts, online platforms, internal social media, and more recognizing and rewarding in order to encourage and retain employees; remember that employees require five monthly recognition experiences

Over and above the WOW! effect

Let’s conclude with a word about the quality of platforms chosen for your internal communications. Take some time to really consider how these are going to be used, which will help you maximize the quality and relevance of the platforms you select. Sending the right message to the right audience at the right time is a principle you should also apply to using the right channels.

Remember, however, that creating an event without a clear goal will generate few results. Your objective is not to create a spectacular event so much as to take advantage of moments to communicate key messages within a relevant context using the right tone. The idea here isn’t to use as many instruments as possible to create the largest orchestra. Instead, you want your key instruments to truly shine.

The experts at Bob can advise you on which avenues to prioritize for your messages and target audiences. When it comes to strategic planning as well as the deployment of effective tools and logistics, our team has a long track record of supporting clients in their employer-employee relationships.

From recognizing important milestones to delivering key messages internally, remember that it’s not about maximizing the number instruments you have but ensuring your best instruments can be heard above the noise.