Montreal Pride Community Days 2025
Client
National Bank
Industry
Financial Institution
Know-how
Events
Challenge
What you should know
For the Montreal Pride Community Days, National Bank hired Bob to design a powerful in-field activation that would reflect its commitment to the 2SLGBTQIA+ community.
Located in the heart of the Village on Sainte-Catherine Street East, this event attracts thousands of visitors every year who come to meet organizations, businesses and companies that are committed to diversity and inclusion.
Our challenge was to translate the bank’s values of openness, respect and pride into a lively, unifying and memorable experience.
Solution
What we did
With the help of drag queen Adriana The Bombshell, a leading personality on Canada’s Drag Race, Bob designed a 10 x 20-foot space that transformed into a stage for celebration and personal expression.
Visitors were invited to express their creativity and authenticity: first, by choosing an accessory or applying makeup at one of our express stations, then by stepping onto a festive catwalk to parade, dance or simply shine, cheered on by Adriana and the audience.
More than just entertainment, the activation offered participants an inclusive and interactive experience as a nod to the diversity and joie de vivre that unite the community.
An in-field experience designed by Bob.
An electrifying catwalk, hosted by Adriana The Bombshell, galvanized the crowd and made every participant shine. Express makeover stations, to enhance your look with glitter, accessories and dazzling makeup.
Result
What we accomplished
Under the bright sun, hundreds of festivalgoers took part in the experience, creating shared moments of emotion and celebration.
National Bank established itself as an essential ally of the community, thanks to an activation marked by pride, visibility and connection.
